- Financial planning is defined differently across the industry
- Planner certifications, experience and investment styles can vary greatly
- Financial planners have different approaches to how they deliver advice
- Some firms use technology for a modern, more accessible experience
- What you pay can vary based on the planner, the advice, or your asset level
#1 Is there a minimum asset amount required to work with you?
Most financial advisors have asset minimums and many start between $100,000 to $500,000. Some are even higher. Why? This is how they get paid – they charge a percentage of how much they invest for you. There are a few consumer-centric planners that have introduced more modern fee structures – hourly, flat fee, and subscription fees – with no asset minimums. Simple, clear fee structures help minimize conflicts of interest and improve transparency.
#2 What advice is included?
Can you help me with things like employee benefits, major purchases, or making tough decisions about money with my spouse?
A financial planner should provide guidance on everything money touches in your life. They should offer unbiased, personalized financial advice that integrates into every facet of your life. From cash flow, to tax planning, to benefit elections, to investments, retirement, and more, a planner should be looking at your entire life, not just your assets. Ask what services they provide – you want more than investment advice – and if they help you implement your plan. Some examples might include consolidating your investment accounts, assisting with executing estate planning documents, putting appropriate insurance in place, making benefit elections or maybe something as simple as setting up a budget and tracking it periodically.
#3 Will my planner be a CERTIFIED FINANCIAL PLANNER™ Professional (CFP® Professional) and how often will we meet?
CFP® Professionals have achieved the highest level of certification in the industry. Rigorous education and experience requirements are combined with elevated ethical standards, including the fiduciary standard – meaning that they are legally obligated to do what is best for you. As for meetings, your planner should be proactive in scheduling bigger picture planning sessions, regular check-ups to measure progress and to make appropriate adjustments, and offer the ability to touch base as life events, both planned and unplanned, unfold.
#4 What’s your approach to investing my money?
There are three general approaches to investing. First, there are firms that focus exclusively on managing money. Any planning advice is incidental and secondary to the investments. You will typically pay a high fee, between 1% to 2%, based on the amount they invest for you. Second, online investment platforms, referred to as robo-advisors, offer automated investing strategies. Fees may be lower because you are getting less for paying less – a call center, a technology platform, automated investments and little to no planning. Third, there is what we believe is financial planning as it should be. This approach starts with a broader financial plan – one that looks at your entire life and not just your money – and personalizes an investment strategy to support it. This solution is designed to fit your life today with the flexibility to evolve as your plans do. This is the type of financial planning we’re committed to providing at Facet Wealth.
#5 How many CFP® professionals work for your company and how much experience do they have?
First, always ensure you are working with a CFP® Professional. Next, determine if it is one planner or a team? If one planner, make sure they have experience working with people in your situation – early career professionals, families, business owners, entrepreneurs. Ask how they work with outside experts – insurance, tax, estate professionals. If a team, ask about how they support you and if you will work 1-on-1 with a CFP® Professional. Choose a planner that has the experience you need and that can provide the service you deserve. Finally, look at the team behind the planner. Do they have the experience and expertise to support your planner, and you, through the good, and not so good, times?
#6 What am I actually getting? Do I get a report, or some other deliverables?
Some advisors use software to auto-generate complicated 60+ page reports every quarter, which you may or may not read. Others provide investment advice and reports that track your money over time but fall short with broader planning advice – it’s infrequent and reactive versus ongoing and proactive. More client focused planners, like those at Facet Wealth, provide easy to understand advice, not reports, that are personalized, actionable, and jargon-free. Ask about their planning process – how they work with you when you start the relationship and how they provide you with ongoing support through planned and unplanned life events. Planned events are the big life milestones – new job or promotion, starting/raising a family, your dream home, starting a business, retirement and everything in between. The unplanned are those things we can’t always control – loss of a loved one, recessions and market downturns, or tax law changes.
#7 Can I reach your planners outside business hours? How does technology enhance your service?
Whether you’re busy with work or life (or both), want someone to help remove the worry and stress with money, or want someone to help you think through money related decisions big and small, you want someone who is accessible. If you need to meet outside of the traditional hours of 9 to 5, make sure the planner can accommodate it and fit your meetings into your life, not the other way around. On technology, look for planners that use it to enhance your experience and their service. The planning process should be efficient, easy for you, and accessible anywhere.
#8 Will I speak to the same person every time I call, or will I reach a call center?
You will see everything from call centers, to small teams, to a dedicated planner. When you are talking about personal financial matters, you want to talk to someone that knows you and that you trust. A team might be OK if they play specific roles – planning, insurance, investments – and you should know this going into the relationship. For financial planning as it should be, look for a 1-on-1 relationship with a CFP® Professional.
#9 Are there any hidden fees, add-ons, planner commissions or product purchases required to work with you?
How a planner charges for their services is only one part of the equation. Look into any asset or fee minimums, mandatory investments (that carry commissions), or fees that are hidden. There may be multiple fees involved in the relationship, and you want to know them upfront. The more open and transparent the planner is, the better. Look for a fee structure that makes sense for your situation and aligns with the services provided.
#10 How much will I pay annually, as a dollar amount not as a percentage, for your service?
Most advisors use an assets under management (AUM) model – they charge a percentage based on the assets they invest for you. Fees are typically between 1% and 2% – for example, $500,000 at 1% means you pay $5,000 per year. With this fee structure your fees increase every year as your assets do – at $1,000,000 you would pay at least $10,000 per year. This adds up to serious money, your money, over time. And ask what additional services you get for paying a higher fee. You might be surprised to hear you don’t get more for paying more.
Planners leading the movement to consumer-centric services are introducing more modern fee structures designed to be clear and fair. With fixed fees and no minimum asset requirements, you pay for what you need and your fees don’t increase just because your assets do. You get the right level of service and keep more of your money working for you (as it should be).
Facet Wealth, Inc. is an SEC registered investment adviser headquartered in Baltimore, Maryland. This is not an offer to sell securities or the solicitation of an offer to purchase securities. This is not investment, financial, legal or tax advice. Past performance is not a guarantee of future performance. Facet is not responsible for the content or availability of any linked third party website. The security and privacy policies of third-party websites may differ from those of Facet.